Activator. Strategic thinker.
Passionate Communicator. Helper of others.
Growing up in a family printing company, I was exposed to creativity and business at a young age. This is where my heart for small business and a passion to help began.
In 1996 I started CrossGrain, a branding agency known for delivering creative work with a business purpose. After 18 years in business, I stepped away in 2014 to chase a dream with my family. Having lost over 100lbs as a cyclist, I combined my passion for riding bikes with a desire to help malnourished kids in South Sudan. Branded as CycleCause, I rode 4,700 miles solo across America with my wife and two boys traveling along for support.
The story of getting active and helping malnourished kids continued with my involvement at Active For Good where we successfully donated over 3.5 million life-saving meal packets.
I’m currently serving as CMO at Westamerica Communications, one of Orange County’s favorite commercial printers.
I've been a frequent speaker, including multiple keynotes in the areas of branding, creativity, finding purpose, and what it means to live a brand.
What about you? Drop me a line and tell me about your story.
What others have said…
"We’re fortunate to include Luke Mysse in our small but valuable team of strategic partners. When we need fresh, “outside the box” creative marketing strategies – for our clients or for our own internal promotions – I call on Luke." - Doug, CEO Westamerica
“I’ve worked with Luke for 20+ years on multiple projects, I trust him completely. Luke does the hard work of diving into the depths of a brand, customer lifecycle, and the nuances that reflect the heart of a project. - Troy, CEO Active For Good
“Luke has been an integral partner to our team each month. He brings a unique blend of marketing strategy and creative insight, helping us keep ideas moving forward.” - Sebastian, CEO TechMD
“Luke has solutions that make me jealous I didn’t think of them first. He’s been an integral part of our strategic team at Jovenville and proven his value time and time again.” - Joven, CEO Jovenville
“Working with Luke was fun and adventurous. He hit a grand slam for JOA. We are excited about our new brand.”
- Jeff Oviedo, President