New Year. New Job. Same Great Cause.

It’s been awhile since I’ve spoken to many of you, Dalia and I hope your 2017 is starting off great!

Some of you may have heard that I’ve taken my first full-time job at Calorie Cloud, a new startup looking to help severely malnourished kids by converting burned calories into the same life-saving packets that I rode across the country for.

How it works is people commit to getting active for 30 days (people like you), they track their activity, a sponsor then monetizes the active calories burned and we use that money to send life-saving packets to kids who need them most. Pretty cool concept.


Starting January 23rd, 2017 we are doing a “Friends and Family” challenge and inviting our friends to join TEAM MYSSE (that’s you).

We don’t need your money, we just need you to get active and give us those calories. (Don’t worry if you didn’t join day 1, you can still join at anytime and you’ll get credit for past activity.)

Dalia and I would be honored if you would join “Team Mysse”, get active and help end malnutrition.

My personal commitment for the next 30 days is to get active in some way every day of the challenge. (Look for posts on Instagram hashtags #TeamMysse #activeforgood).

Any activity counts, you don’t need to ride a bike cross country to help. Just walking around during the day can make a difference.

How to join:

From your phone:
1) Download the Calorie Cloud Tracker from the App store or Google Play.
2) Join challenge using event code: FAFC
3) Follow the prompts on screen to set up your account and pick “TEAM MYSSE”


From your computer:
1) Visit and join with event code: FAFC
2) Follow the prompts on screen and be sure to join “TEAM MYSSE”
3) Setup the tracker of choice (Fitbit, Garmin, Jawbone), or download the Calorie Cloud app and use your phone.

That’s it. Join TEAM MYSSE, get active for good this month and we will get these calories to kids who need them most.

Thank you for your continued friendship.

Lots of love from Dalia and Luke

Boxes Of Love


As the story goes I was riding my bicycle across the US in 2014 as Cycle Cause to benefit Stop SAM when I got to meet some remarkable kids in Whitefish Bay, WI.

We had taken a couple rest days when I had the privilege to speak at a couple local schools, telling a story of perseverance and answering questions about what it was like to ride so many miles.

I had first learned about Boxes Of Love from my friend Brett but had no idea how amazing this event truly was. In 5 years these remarkable kids have raised over $160,000 for some great causes.

Fast forward a year later and that little talk about perseverance has resulted in a great partnership for the 2015 BOL event. This year’s bake sale will benefit Stop SAM and our current drive to send more packets to South Sudan.

When I heard the great news about Stop SAM being selected I jumped on a plane to go speak to these amazing kids again. It was great to share stories from the Cycle Cause trip and also share some stats about the work being done in South Sudan. To say I’m inspired by these kids is an understatement.

So how can you help?
1. Go to and order some tasty cookies which make great holiday gifts.
2. Or you can just make a donation at the same link.


One year later.


September 27th of last year I finished the ride of my life, 4170 miles across America to provide hope for malnourished kids living in South Sudan.

One year later I’m still coming to grips with all the change that has happened as a result. I set out with the simple goal of helping some starving kids but really had no idea the ripple effects this would send through all the areas of my life. Effects that are both positive and difficult.

For the first few months of being back it was hard to even think about the trip. I truly needed a break. Needed to take some steps back and reflect. I also needed to reestablish some sort of normal for my family, whatever that means.

Now one year later I’ve started writing (again). I want to tell the stories that never got told on Instagram and Facebook. The stories of heartache and triumph. The stories that my kids and grandkids will read some day.

What I’m saying is that their will be a Cycle Cause book coming soon, hopefully completed by the end of 2015.

Using Business Expertise to Better the World

Had the privilege of being interviewed by Natalie Sisson from Suitcase Entrepreneur recently. We talked about small business, bike riding and cause. Thanks for the great conversation Natalie and helping me tell the story of malnourished kids. [Listen Here]


The Cost of Inspiration.

Today we celebrate a man who had some pretty strong beliefs, beliefs in his country, in God, in serving his fellow man. We celebrate his faith and unwavering sacrifice for others.

Martin Luther King Jr’s words and commitment are an inspiration to us all.

Near the end of 2013 when I was deciding if we should pursue the Cycle Cause trip I stumbled upon a clip of MLK speaking of moral courage. It was an edited soundbite from his sermon “But If Not”. Like many, I’ve always known him for his most famous speech “I have a dream” but I hadn’t really heard any of his other sermons up until that point. To say I’ve been inspired by this man would be an understatement.

Today had me thinking about the ‘cost of inspiration’. Specifically what it costs the person doing the inspiration and also what it ‘should’ cost the person who is inspired.

In an age of hyper access to information it’s pretty easy to become just be a ‘consumer of inspiration’, our feeds littered with quotes, stories, inspiring people. By consumer I mean someone who just takes the ‘warm and fuzzy’ feeling of being inspired and then moves on unchanged, or unchanging. This was me for many years.

Martin Luther King Jr. ultimately paid a high price for his beliefs. I often wonder how many of us would actually die for something, go to jail to help someone else, sacrifice the comfort and safety of our families with the hopes that someone else might suffer less. He once said “If you have never found something so precious to you that you would die for it then you aren’t fit to live”. He also said “Life’s most persistent and urgent question is, what are you doing for others?” Powerful words that ultimately drove me to chase a dream of helping malnourished kids last year and teaching my two sons about service.

In 2014, for the first time in my life I choose not to just ‘consume inspiration’ but actually do something with it. As I reflect this morning I look at how much last year’s decision cost me and my family, a cost that has weighed heavily of late as we are essentially starting over. If you had told me that I would be married with two kids and at age 38 find myself broke, unemployed, and living with my parents I don’t think I would have believed you.

But the bigger question is, would I have still gone?

The answer to that question is something I struggle with, especially lately, but ultimately my answer is yes, yes I would still go. The way I see it, it’s just not fair to be heavily inspired by a man like MLK, someone who gave his life to inspire so many, and then not do something with it.

People tell me all the time what an inspiration our trip was to them, how our journey has been amazing to watch. I think I would rather hear about what our trip has inspired others TO DO. Heck, I don’t even need to hear about it as long as people DO something.

I hope the actions of my life have somehow lived up the MLK’s vision of helping others. His vision of standing up for what’s right. His vision for taking a risk for someone else. His teachings of trusting God above all else. It’s the least I can do when inspired by someone, it’s the payment.

Our cost should be pushing that vision forward.

Xero story telling.

Saw this again today. My friends at Xero did such a great job capturing our story when we passed through the San Francisco area. They also make, without exception, the best accounting software for small business. I used it for a couple years at Crossgrain before the trip and we’ve used it exclusively at Stop SAM since the beginning. Can’t imagine going back to the ‘other’ product.

2014 – adventure to remember.


I don’t think the full scope of what we did in 2014 has set in yet…but it’s starting to. As I write stories from the road and review photos I’m reminded of just how amazing 2014 really was. I’m happy to home but part of me misses the road, the adventure, the riding every day.

Back in California now I’m wondering what comes next, in life, my career, the next adventure. After spending 2014 out on the edge It’s hard to go backwards and just settle for bland. Whatever is next I know my faith will carry me and my family will be their to support. Bring on 2015!

Motivated by the next generation.

Screen Shot 2015-01-02 at 10.17.15 AM

I’ve spent most of my adult life weighing at least 300 pounds.

Six years ago I peaked out at 340 pounds. This was at about the same time my second son was born. A doctor had told me that I wouldn’t live to see my kids grow up if I didn’t do something about my weight.

Continue Reading >

Blessed to be a blessing.


After 13 years it’s sort of surreal to be locking the door of this office today for the last time. I didn’t think I would be so sentimental but this space has truly been a blessing to have, both for me and many others.

People say there’s a difference between ‘a house’ and ‘a home’, I think the same could be said about an office. This wasn’t just a cool space, it was a home. So many friendships have been made here, events, co-working days, laughter and tears.

But ultimately it’s been a place for others. I remember moving in 13 years ago and feeling so blessed to have found such a great spot, I really had no choice but to share it.

I find it ironic that I’m now setting up shop nearby at my friend John’s office, he has so graciously offered me a desk to use until I leave on our great adventure in May.

Sharing just makes life better.

Celebrating moral courage

As we take time to celebrate Martin Luther King Jr today I can’t help but reflect on the impact he has had on my own life, especially this last year.

We’ve all heard his “I have a dream” speech and know that he fought for justice at one of the darkest times in American history. What I hadn’t experienced before was the pastoral side of Martin Luther King Jr.

This past year I read a great collection of Martin Luther King Jr sermons and was deeply moved by his faith. For him life wasn’t just about civil rights, it was about doing what God had called him to do.

He followed this calling even when his life was being threatened daily, his family threatened, his house bombed, things that we can’t even begin to comprehend. And ultimately he gave his life for that calling. Who lives like that today?

In my 37 years on earth and 17 years of working I can say honestly I’ve never felt “called” to do what I was doing…until now. I have these moments when I realize that everything that has happened up until now is in fact for this moment. The calling to help starving kids is simply too loud for me to ignore.

This transition to work on Stop SAM has been rough over the last three months, December literally brought me to my knees. It was the words from Martin Luther King Jr in a clip talking about “moral courage” that got me through.

Though things go wrong, and things get hard I’m going on anyways. I’m standing up for starving children who have no voice. I’m standing up and presenting hope to a world that we can in fact make a difference. I’m doing the thing I must do. I’m doing what God has called me to do.

I celebrate Martin Luther King for his commitment to civil rights and all of humanity, for the love he shared despite unbelievable hardships. I celebrate him for the great example he set at living a Christian life. Well done good and faithful servant.

Two addition sermons:

The Three Dimensions of a Complete Life
The Drum Major Instinct