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	<title>Luke Mysse ::: Activator. Strategic thinker. Some say I talk too much. I plan to spend my life helping people.</title>
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		<title>A dying breed &#8211; back when people actually made stuff, with their hands, and it was amazing.</title>
		<link>http://www.lukemysse.com/2012/05/a-dying-breed-back-when-people-actually-made-stuff-with-their-hands-and-it-was-amazing/</link>
		<comments>http://www.lukemysse.com/2012/05/a-dying-breed-back-when-people-actually-made-stuff-with-their-hands-and-it-was-amazing/#comments</comments>
		<pubDate>Wed, 16 May 2012 19:58:04 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Inspiration]]></category>

		<guid isPermaLink="false">http://www.lukemysse.com/?p=414</guid>
		<description><![CDATA[
Inspirational work by David A Smith. His attention to detail and pride in personal work is amazing and so lost in our modern use of design technology. A client may never appreciate the thought we put into things as designers but that shouldn&#8217;t matter, do it for yourself and for the craft we share&#8230;even if [...]]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/14985356?portrait=0&amp;color=ffffff" width="500" height="281" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p>Inspirational work by <a href="http://davidadriansmith.com/">David A Smith</a>. His attention to detail and pride in personal work is amazing and so lost in our modern use of design technology. A client may never appreciate the thought we put into things as designers but that shouldn&#8217;t matter, do it for yourself and for the craft we share&#8230;even if nobody notices. Amazing clip, well worth the 15 minutes.</p>
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		<title>Road Bike OC</title>
		<link>http://www.lukemysse.com/2012/05/road-bike-oc/</link>
		<comments>http://www.lukemysse.com/2012/05/road-bike-oc/#comments</comments>
		<pubDate>Sat, 05 May 2012 15:15:42 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Cycling]]></category>

		<guid isPermaLink="false">http://www.lukemysse.com/?p=409</guid>
		<description><![CDATA[I recently helped a local bike shop launch a new blog and brand called RBOC or ROADBikeOC. 
&#8220;Meeting at the intersection of cycling culture and Orange County, ROADBikeOC celebrates a special lifestyle, and supports the roadies who live it all year long.&#8221;
In addition to coming up with the brand name and designing the site I [...]]]></description>
			<content:encoded><![CDATA[<p>I recently helped a local bike shop launch a new blog and brand called RBOC or <a href="http://www.roadbikeoc.com/">ROADBikeOC</a>. </p>
<p>&#8220;Meeting at the intersection of cycling culture and Orange County, <a href="http://www.roadbikeoc.com/">ROADBikeOC</a> celebrates a special lifestyle, and supports the roadies who live it all year long.&#8221;</p>
<p>In addition to coming up with the brand name and designing the site I will also be writing some posts. Fun project, hopefully it will go far. <img src="http://www.lukemysse.com/wp-content/uploads/2012/05/rboc.png" alt="" title="rboc" width="500" height="367" class="alignleft size-full wp-image-410" /></p>
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		<title>Design Revolutionary</title>
		<link>http://www.lukemysse.com/2012/03/design-revolutionary/</link>
		<comments>http://www.lukemysse.com/2012/03/design-revolutionary/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 15:18:58 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[biz talk]]></category>

		<guid isPermaLink="false">http://www.lukemysse.com/?p=406</guid>
		<description><![CDATA[
Had the privilege of being interviewed by Bryn Mooth yesterday for this HOW Blog writeup. She did a great job of organizing my jumbled thoughts into a great read&#8230; (read more)
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.lukemysse.com/wp-content/uploads/2012/03/howblog.png" alt="" title="howblog" width="480" height="178" class="alignleft size-full wp-image-407" /></p>
<p>Had the privilege of being interviewed by <a href="http://writes4food.com/">Bryn Mooth</a> yesterday for this <a href="http://blog.howdesign.com/how-conference/design-revolutionary-luke-mysse/">HOW Blog</a> writeup. She did a great job of organizing my jumbled thoughts into a great read&#8230; <a href="http://blog.howdesign.com/how-conference/design-revolutionary-luke-mysse/">(read more)</a></p>
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		<title>HOW about Boston?</title>
		<link>http://www.lukemysse.com/2012/02/how-about-boston/</link>
		<comments>http://www.lukemysse.com/2012/02/how-about-boston/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 23:21:07 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.lukemysse.com/?p=391</guid>
		<description><![CDATA[
I&#8217;m looking forward to speaking at HOW Creative Freelance Conference again (third year in a row). My subject this year will be &#8220;Options for Growth&#8221;. I&#8217;ll talk candidly about my own struggles to grow and the different paths I&#8217;ve taken. I hope to present some examples of the different business models available to the solo-prenuer. [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.lukemysse.com/wp-content/uploads/2012/02/73112-CFC-300x250EB.jpeg" alt="" title="73112-CFC-300x250EB" width="300" height="250" class="alignleft size-full wp-image-393" /></p>
<p>I&#8217;m looking forward to speaking at HOW Creative Freelance Conference again (third year in a row). My subject this year will be &#8220;Options for Growth&#8221;. I&#8217;ll talk candidly about my own struggles to grow and the different paths I&#8217;ve taken. I hope to present some examples of the different business models available to the solo-prenuer. </p>
<p>I’d like to invite you to join HOW magazine in Boston from June 21-22 for a creative uprising that’s not to be missed!</p>
<p>I&#8217;m pleased to have the opportunity to offer you a special &#8220;tell-a-friend&#8221; $50 discount on the CFC full-conference rate*. Just input <strong>CSPKR </strong>in the discount code box during the registration process, and HOW will deduct $50 from your total<br />
registration. Combine that with the special March 30th Early Bird rate, and you&#8217;ll save $100!</p>
<p>For complete session descriptions, speaker info and everything else you need to know<br />
about the Creative Freelancer Conference, including a quick and easy registration form,<br />
visit <a href="http://CreativeFreelancerConference.com">CreativeFreelancerConference.com</a></p>
<p><em>* Discount cannot be combined with any other discount offers, including student and group rates. Cannot be used in conjunction with The BIG Ticket registration option.</em></p>
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		<title>Transition</title>
		<link>http://www.lukemysse.com/2011/12/transition/</link>
		<comments>http://www.lukemysse.com/2011/12/transition/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 19:54:33 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Balanced Life]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Inspiration]]></category>

		<guid isPermaLink="false">http://www.lukemysse.com/?p=354</guid>
		<description><![CDATA[
My TEDx Irvine talk &#8220;Transition&#8221;. 
Special thanks to the TEDxIrvine team for asking me to speak and for putting on an amazing event. If anyone has ever wanted to know what&#8217;s in my heart, this talk is as transparent as I&#8217;ve ever been about where I want to go.
]]></description>
			<content:encoded><![CDATA[<p><iframe width="560" height="315" src="http://www.youtube.com/embed/Ly2_mI9rkKQ" frameborder="0" allowfullscreen></iframe><br />
<strong>My TEDx Irvine talk &#8220;Transition&#8221;. </strong><br />
Special thanks to the <a href="http://tedxirvine.org/team/">TEDxIrvine team</a> for asking me to speak and for putting on an amazing event. If anyone has ever wanted to know what&#8217;s in my heart, this talk is as transparent as I&#8217;ve ever been about where I want to go.</p>
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		<title>For Roberto</title>
		<link>http://www.lukemysse.com/2011/12/for-roberto/</link>
		<comments>http://www.lukemysse.com/2011/12/for-roberto/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 19:09:08 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Cycling]]></category>

		<guid isPermaLink="false">http://www.lukemysse.com/?p=343</guid>
		<description><![CDATA[
The timing of the Turkey Takeoff challenge just didn&#8217;t feel right when I first read about it. You see, my cycling miles had dramatically decreased after I lost my dear friend Roberto to a bike crash on November 5th. He and a handful of other friends were on the Rapha Gentleman&#8217;s ride in Santa Monica [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lukemysse.com/wp-content/uploads/2011/12/Pj99caIN.png"><img class="alignleft size-medium wp-image-345" title="Pj99caIN" src="http://www.lukemysse.com/wp-content/uploads/2011/12/Pj99caIN-300x83.png" alt="" width="300" height="83" /></a><br />
The timing of the <a href="http://www.rapha.cc/turkey-takeoff">Turkey Takeoff challenge</a> just didn&#8217;t feel right when I first read about it. You see, my cycling miles had dramatically decreased after I lost my dear friend <a href="http://bikinginla.wordpress.com/tag/robert-hyndman/">Roberto to a bike crash</a> on November 5th. He and a handful of other friends were on the <a href="http://www.rapha.cc/gentlemans-ride-santa-monica-">Rapha Gentleman&#8217;s ride in Santa Monica</a> when he crashed. I didn&#8217;t make it that day because of my son&#8217;s soccer game, but also because I was a bit intimidated by the amount of climbing in such a short ride. I&#8217;m what they call a &#8220;flat lander,&#8221; and even though I&#8217;ve lost over 80lbs cycling these last two years, I&#8217;m still a big guy at 225lbs &#8211; too big to be chasing more experienced, lighter riders up canyon roads.</p>
<p><img class="alignleft size-full wp-image-344" title="roberto_memorial" src="http://www.lukemysse.com/wp-content/uploads/2011/12/roberto_memorial.jpg" alt="" width="600" height="400" /><br />
On November 13th, I participated in his memorial ride and was so touched when Rapha gave everyone a cycling cap with ROBERTO embroidered on the side. I also received a matching <a href="http://rapha.cc">Rapha</a> jersey with ROBERTO on the sleeve. These jerseys were given to a few of his core riding friends, and I&#8217;m honored to be in the core group of Myrtle Street Boys. So, despite the category 1 climb, I put on the polka dot jersey Roberto had given me for my birthday and headed up the hill to honor a friend. It was one the hardest climbs I&#8217;ve ever done, but also one of the most amazing.</p>
<p>After that memorial ride, I felt like I needed a break and wanted to take some time off the bike. The death of someone close has an amazing way of making you think. I started thinking about my wife, my two kids, all my friends, and what would happen had that been me on the morning of November 5th? As much as I love cycling, and as much as cycling has changed my life, was it worth the risk we face when we put on those cleated shoes? So, you see, the timing of this Turkey Takeoff just didn&#8217;t feel right. Or did it?</p>
<p>Roberto loved <a href="http://rapha.cc">Rapha</a>; as a brand copywriter, he got what the company was about. It&#8217;s not just about clothing, but about a sense of belonging &#8211; a belonging to a community of riders around the world, a community of strangers who would show up at a memorial ride despite not ever meeting the person they were honoring. He understand that we love &#8220;our&#8221; brands because of the way they make us feel.</p>
<p>It was in that community spirit that I decided to participate in the <a href="http://www.rapha.cc/turkey-takeoff">Rapha Turkey Takeoff</a>. After all, it&#8217;s what Roberto would have done. Going into it, I didn&#8217;t have any delusions of finishing since I wasn&#8217;t riding that much. But I thought maybe, with a couple local rides under my wheels, I could increase the miles and make a good dent in that 9,000 calories. I could at least offset my Thanksgiving day meal.</p>
<p>I started with a small ride on Wednesday, a good 65 miles on Thursday followed by a meal with family and a nap, and then up early for another 42 on Friday. The momentum was building. I had thrown out the idea that a group of us should do the 100-mile ride south to San Diego and take the train back on Saturday, but didn&#8217;t really get any takers. I didn&#8217;t really want to ride solo so I figured my Turkey Takeoff quest was over.</p>
<p>On Friday afternoon, I attended a memorial at one of Roberto&#8217;s favorite restaurants. We all gathered for a meal and to hear words from his family and friends, and just to be together. I felt like I had said goodbye already on the memorial ride. I had let all the tears flow that day on the climb up Los Flores. This memorial dinner felt different, though. It seemed that some of us had moved past the shock of it all and began celebrating his life. We enjoyed the Vietnamese cuisine that he so loved and talked about all the great times we had with Roberto. It was a true celebration of who he was, and it was an event that he would have enjoyed attending.</p>
<p>I still wasn&#8217;t getting any takers on a trip to San Diego, but it was at that memorial dinner where I realized the timing of the Turkey Takeoff couldn&#8217;t have been any better. It was getting me back on the bike, and riding was exactly what I needed to do. It was helping me mourn the loss of my friend, helping me reflect, helping me move forward.</p>
<p><img class="alignleft size-full wp-image-346" title="sandiego_2" src="http://www.lukemysse.com/wp-content/uploads/2011/12/sandiego_2.jpg" alt="" width="600" height="454" /></p>
<p>And so, Saturday morning, I put on my Rapha ROBERTO jersey and headed south for one of the most epic days of riding I&#8217;ve had in a long time. I didn&#8217;t care that I was riding solo. In fact, I think I enjoyed the ride more. It was just me, my thoughts, my breath and the spin of the pedals. I savored every single mile. And the Amtrak ride back was great &#8211; watching the sunset, drinking a beer, feeling hungry from the lack of calories. Roberto, our friends and I had taken this train back together many times (except that one time when Roberto and Ron got tossed from the train, but that&#8217;s another story for another day).</p>
<p><img class="alignleft size-full wp-image-347" title="roberto_rapha" src="http://www.lukemysse.com/wp-content/uploads/2011/12/roberto_rapha.jpg" alt="" width="400" height="528" /></p>
<p>Once home, I consumed a <a href="http://havengastropub.com">Haven burger</a> as I had done with Roberto many times after rides. Then, Sunday morning, I connected with my Sunday group for my final miles and, just like that, I feel like I&#8217;m back in the riding routine. And, although I have a brand new respect for the road and for the dangers of it all, I&#8217;m not ready to hang up the bike just yet.</p>
<p>I did the Turkey Takeoff for Roberto. And, I did it for me and for the friends he left behind. As he would say, after we enjoyed Vietnamese food and massages, &#8220;Let the healing begin.&#8221;</p>
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		<title>TEDx Irvine</title>
		<link>http://www.lukemysse.com/2011/10/tedx-irvine/</link>
		<comments>http://www.lukemysse.com/2011/10/tedx-irvine/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 17:59:02 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.lukemysse.com/?p=337</guid>
		<description><![CDATA[
Signup today, come here me speak in the OC at TEDx Irvine. I have the privilege of sharing the stage with some amazing speakers (More info here). The theme of the day will be &#8220;change agents&#8221;, the title of my talk will be &#8220;transitions&#8221;.
When: November 17th, 6 &#8211; 9pm
Where: Rancho Las Lomas
Buy your tickets today, hope to [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-339" title="tedx" src="http://www.lukemysse.com/wp-content/uploads/2011/10/tedx1.png" alt="" width="541" height="167" /></p>
<p>Signup today, come here me speak in the OC at TEDx Irvine. I have the privilege of sharing the stage with some amazing speakers <a href="http://www.ted.com/tedx/events/1710">(More info here)</a>. The theme of the day will be &#8220;change agents&#8221;, the title of my talk will be &#8220;transitions&#8221;.</p>
<p><strong>When: November 17th, 6 &#8211; 9pm</strong><br />
Where: Rancho Las Lomas<br />
<a href="http://tedxirvine.org/">Buy your tickets today, hope to see you there!</a></p>
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		<title>RIP Steve</title>
		<link>http://www.lukemysse.com/2011/10/rip-steve/</link>
		<comments>http://www.lukemysse.com/2011/10/rip-steve/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 05:07:29 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Inspiration]]></category>

		<guid isPermaLink="false">http://www.lukemysse.com/2011/10/rip-steve/</guid>
		<description><![CDATA[
He was a modern DaVinci, the Thomas Edison of my time. Without his inspiration I wouldn&#8217;t have the tools to make my living. Without his vision I couldn&#8217;t communicate with family and friends the way I do. The list of products  he brought to market is staggering, the influence of those products can never [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lukemysse.com/wp-content/uploads/2011/10/wpid-Photo-Oct-5-2011-958-PM.jpg" target="_blank"><img id="blogsy-1317878659822.28" class="aligncenter" src="http://www.lukemysse.com/wp-content/uploads/2011/10/wpid-Photo-Oct-5-2011-958-PM.jpg" alt="" width="500" height="375" /></a></p>
<p>He was a modern DaVinci, the Thomas Edison of my time. Without his inspiration I wouldn&#8217;t have the tools to make my living. Without his vision I couldn&#8217;t communicate with family and friends the way I do. The list of products  he brought to market is staggering, the influence of those products can never truly be grasped. To name a few: a graphic based interface, the mouse, a computer friendly and approachable, the iPod, iPhone, iPad, Pixar. He changed the way we hear music, the way we watch movies, the way in which we interact with each other&#8230;the list goes on and on. RIP Steve Jobs your inspired leadership will be missed.</p>
<p>- posted from my iPad</p>
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		<title>CFC Recap</title>
		<link>http://www.lukemysse.com/2011/07/cfc-recap/</link>
		<comments>http://www.lukemysse.com/2011/07/cfc-recap/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 08:07:24 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[biz talk]]></category>

		<guid isPermaLink="false">http://www.lukemysse.com/?p=318</guid>
		<description><![CDATA[
I recently spoke at the Creative Freelancers Conference put on by HOW and Marketing Mentor. I spent a week in Chicago and had some amazing things happen. It was truly one of the best trips I’ve been on and the best conference I’ve spoke at.
My talk was titled “To Plan or Not to Plan?” and [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-319" title="HOWlive" src="http://www.lukemysse.com/wp-content/uploads/2011/07/HOWlive.jpg" alt="" width="600" height="603" /></p>
<p>I recently spoke at the <a href="http://www.howconference.com/ehome/index.php?eventid=17015&amp;tabid=23121">Creative Freelancers Conference</a> put on by <a href="http://www.howdesign.com/">HOW</a> and <a href="http://www.marketing-mentor.com/">Marketing Mentor</a>. I spent a week in Chicago and had some amazing things happen. It was truly one of the best trips I’ve been on and the best conference I’ve spoke at.</p>
<p>My talk was titled <strong>“To Plan or Not to Plan?”</strong> and my goal was to inspire the group in the room to dream big and think beyond themselves, to think beyond the fact that they are flying solo. I also challenged them to create a plan that included money basics, marketing needs versus wants and goals that were juicy in every detail. I double dog dared the audience to do something big this year; something so big that people would laugh at them when the announced this plan. Stay tuned for some stories about people taking the <a href="http://twitter.com/#!/search/%23cfcdare">#CFCDare</a> seriously.</p>
<p>My personal dare that I repeated multiple times on stage was “I’m gonna change the world.” I don’t know exactly what that looks like yet, but I can tell you that I’m making progress and I truly believe I will change the world. I mentioned that “success is a direction, not a destination.” My direction from here forward will be towards things that change the world. How’s that for a <a href="http://twitter.com/#!/search/%23cfcdare">#CFCdare?</a></p>
<p>Beyond the thrill of the <a href="http://twitter.com/#!/search/%23cfcdare">#CFCdare</a>, here are some highlights from my Chicago experience:</p>
<p><strong>You Never Know Who is in the Room. </strong><br />
After my presentation, I walked off stage and handed the mic over to a tall, slender gentleman named Doug. He put his arm on my shoulder and showed me a picture on his iPhone of how overweight he used to be. During my talk, I used my own weight loss as an illustration of juicy versus bland goals. That interaction with Doug really rocked me; the fact that he was inspired by my talk even though I was there to talk with everyone else. It just goes to show that you never know who is in the room.</p>
<p><strong>Get Out of Town.</strong><br />
Sometimes you just have to get out of town to be inspired. I love Chicago. Granted, I’ve only been there in the summer when it’s nice outside, but what an amazing city. The architecture, walking along the river … I would say other than O’Hare Airport, I love all of it. One evening, some conference buddies and I took a cab outside of town a bit to the <a href="http://www.greenmilljazz.com/">Green Mill Jazz Club</a>. Chicago is known for it’s jazz culture, so I always try to take some in when I’m in town. That night at the Green Mill, I witnessed Latin jazz executed at such a level that I felt like a hack at my own job. I give my job everything I have, but nothing like that. Wow. <a href="http://www.youtube.com/watch?v=2r61rTFVqx8">Chuchito Valdes</a> was his name. He is a Grammy-winning artist and, despite being in a room with only about 100 people, he lit it up. This is one thing I love about jazz; it’s completely different live than listening to it on an iPod. That was one of the most inspiring things I’ve ever seen. And it made me realize that even if you think no one is watching, you should always give it your all.</p>
<p><strong>The In-between Time. </strong><br />
I’m not the best conference person. I tend to overdo it and try to take in too many sessions, so I leave sort of overwhelmed with information overload. The thing I do love is the in-between time, the random conversations in the hall, the after-hours drinks and dinners. That’s really the stuff I love. This trip was no exception. I spent lots of time with these people, and they really made the trip special for me.  <a href="http://twitter.com/#!/jovenville">@Jovenville</a> <a href="http://twitter.com/#!/rdqlus_creative">@rdqlus_creative</a> <a href="http://twitter.com/#!/schutzsmith">@schutzsmith</a> <a href="http://twitter.com/#!/DyanaValentine">@DyanaValentine</a> <a href="http://twitter.com/#!/clearwriter">@clearwriter</a> <a href="http://twitter.com/#!/imaccami">@imaccami</a> <a href="http://twitter.com/#!/JamieSaunders">@JamieSaunders</a> <a href="http://twitter.com/#!/LaurenHybinette">@LaurenHybinette</a> (<a href="http://twitter.com/#!/search/cfconf">And many many more</a>)</p>
<p><strong>People Are So Gracious.</strong><br />
It’s amazing how nice people are when you show up and share your life with them. I’ve had the privilege of interacting with some amazing people since my talk and have seen some very kind posts about things that were said. You can read some of those awesome recaps <a href="http://www.dabblingindesign.com/2011/06/27/thanks-for-the-inspiration-cfc/">here</a>, <a href="http://blog.photoshelter.com/2011/06/an-advisory-board-for-your-creative-business.html">here</a> and <a href="http://www.andiamocreative.com/2011/06/top-15-to-dos-from-cfc2011/">here</a> (and please send me a link if you wrote a recap so I can post it).</p>
<p>One of the most touching things that happened was someone bringing me homemade snickerdoodle cookies. She stood up during the Q&amp;A portion and introduced herself: “Hello my name is <a href="http://www.linkedin.com/pub/marilee-jacobi-popovich/12/508/986">Marilee</a> and I’m really good at making snickerdoodle cookies.” I spent some time during the conference talking to Marilee about her business and how she could mix things up. I was pleasantly surprised on Sunday morning by a text that she was looking for me so she could hand off a bag of baked goods … and let me tell you, they were delicious.</p>
<p>So, not only does saying you’re going to change the world get people around you excited, it also has perks, like snickerdoodles.</p>
<p>Did you attend CFC? What were the highlights for you? Post your comments or if you wrote a recap, send it to me so I can post it.</p>
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		<title>The Straw Man Promise</title>
		<link>http://www.lukemysse.com/2011/06/the-straw-man-promise/</link>
		<comments>http://www.lukemysse.com/2011/06/the-straw-man-promise/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 05:47:35 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Rant]]></category>
		<category><![CDATA[Reviews]]></category>

		<guid isPermaLink="false">http://www.lukemysse.com/?p=289</guid>
		<description><![CDATA[
It’s been almost a month since I dropped AT&#38;T for a Verizon iPhone. One of the major perceived issues with the change to Verizon was that you can’t use data and phone at the same time. Problem was, because my AT&#38;T service was so bad, I wasn’t able to use data and phone together anyway. [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.lukemysse.com/wp-content/uploads/2011/06/Verizon-vs-ATT-500x326.jpg" alt="" title="Verizon-vs-ATT-500x326" width="500" height="326" class="alignleft size-full wp-image-315" /></p>
<p>It’s been almost a month since I dropped AT&amp;T for a Verizon iPhone. One of the major perceived issues with the change to Verizon was that you can’t use data and phone at the same time. Problem was, because my AT&amp;T service was so bad, I wasn’t able to use data and phone together anyway. In fact, what finally sent me over the edge was that I was no longer able to send text messages from my house.</p>
<p>I was discussing this over Twitter where someone went on to call AT&amp;T’s claim a “<a href="http://en.wikipedia.org/wiki/Straw_man">Straw Man</a> argument at best.” I think that Twitter assertion is spot on.</p>
<p>I can honestly say that I haven’t needed the use of data and voice together yet, and really how often would I need that feature? As often as I would like to be able to make a call? Highly unlikely. However, what I have needed and enjoyed immensely is full signal wherever I go. My iPhone now works as, well, a phone.</p>
<p>It’s an interesting play for AT&amp;T for sure and it may be their only play against Verizon at this point. We all know that they have been investing millions of dollars in the network and perhaps one day this will pass through to the consumer, but for now, I will enjoy my bars.</p>
<p>Fearing the “straw man,” I avoided Verizon for awhile. So, for a time, the AT&amp;T campaign worked on me. But at the end of the day, if your product’s quality and service is missing, I guess you have to resort to attacking the competition.</p>
<p>I offered to stay with AT&amp;T if I could get a MicroCell for home, but that wasn’t offered. And so I’ve moved on. I’ve also encouraged many others to do the same, four of which have followed suit.</p>
<p>I think the cell phone industry, like many other commodity industries, is waiting for a brand to stand up and simply beat the competition by giving consumers what they want instead of some lame straw man promise.</p>
<p>Goodbye AT&amp;T. I took your advice and rethought possible.</p>
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