What drives us?

I’m reading a very interesting book right now called DRIVE by Daniel H. Pink. First of all, Daniel is a very smart guy, I like smart people, they make my head hurt.

The book starts by talking about our current motivational system “motivation 2.0” that is based on a action equals reward type transaction. The issue of course is that it’s never enough, you must always up the reward. This method of motivating people simply isn’t sustainable.

It’s also interesting to think about ‘motivation’ as a whole. What motivates us, what motivations people to buy things, to make decisions? I’m reading this both for my own benefit (understanding what drives me) and my clients benefit (understanding what drives marketing decisions). Great read thus far.

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