The Straw Man Promise

It’s been almost a month since I dropped AT&T for a Verizon iPhone. One of the major perceived issues with the change to Verizon was that you can’t use data and phone at the same time. Problem was, because my AT&T service was so bad, I wasn’t able to use data and phone together anyway. In fact, what finally sent me over the edge was that I was no longer able to send text messages from my house.

I was discussing this over Twitter where someone went on to call AT&T’s claim a “Straw Man argument at best.” I think that Twitter assertion is spot on.

I can honestly say that I haven’t needed the use of data and voice together yet, and really how often would I need that feature? As often as I would like to be able to make a call? Highly unlikely. However, what I have needed and enjoyed immensely is full signal wherever I go. My iPhone now works as, well, a phone.

It’s an interesting play for AT&T for sure and it may be their only play against Verizon at this point. We all know that they have been investing millions of dollars in the network and perhaps one day this will pass through to the consumer, but for now, I will enjoy my bars.

Fearing the “straw man,” I avoided Verizon for awhile. So, for a time, the AT&T campaign worked on me. But at the end of the day, if your product’s quality and service is missing, I guess you have to resort to attacking the competition.

I offered to stay with AT&T if I could get a MicroCell for home, but that wasn’t offered. And so I’ve moved on. I’ve also encouraged many others to do the same, four of which have followed suit.

I think the cell phone industry, like many other commodity industries, is waiting for a brand to stand up and simply beat the competition by giving consumers what they want instead of some lame straw man promise.

Goodbye AT&T. I took your advice and rethought possible.

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