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One of our “intangibles” (as Tim Sanders calls it in “Love Is The Killer App”) is our network. He talks about sharing our network openly, about how we sometimes grow our network for the sake of others. It’s similar to my belief that we read books for the sake of others, I prescribe them like a doctor would medication; a “read this and call me in the morning” sort of thing.

When it comes to connecting people in your network, the old school of thought is that you maintain the middle man position and see what you can get out of it. I think brokering a product can be a good business model, but brokering relationships can get sticky and make you come across as selfish. I believe that if we support the success of others, it will come back around. Zig Ziglar said, “You can have everything in life you want, if you will just help enough other people get what they want.” So true.

So, what is the best way to connect people? Well, face-to-face is the most personal approach, but also the most time-consuming. That’s why I love email for this purpose. It’s the quick and perfect way to connect people. Here’s how to share the love amongst members of your network:

1. Send one email to both versus sending separate emails. It takes less time and gets you out of the way sooner.

2. Include a little blurb about each person, perhaps how you met or brag about a project you did together or a service they provided. It’s your stamp of approval.

3. Include both parties contact info so they can connect. I like name, email and a phone number. If they have a website, that’s a good tidbit of info to provide too.

4. Finally, preface that you just wanted them to meet and encourage them to connect. This shows that you are thinking about both parties and shows your value as a “connector.”

I find this to be a very efficient way to connect others and grow the overall value of our networks. Remember, all ships rise with the tide.

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